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Julian Treasure

Audio Evangelist: Julian Treasure

Julian Treasure is founder and chairman of The Sound Agency, a UK-based audio branding consultancy that asks and answers the question: “How does your brand sound?”. For over 10 years The Sound Agency has been proving that good sound is good business for clients such as Harrods, Nokia, BP and many major shopping malls across Europe. His book Sound Business is the seminal work on creating intentional, effective business sound. He has been widely featured as a sound and communication expert in the world’s radio, print and web media, including TIME Magazine, The Economist and The Times.

Julian is also a sought-after and top-rated international speaker. Collectively his five TED.com talks on various aspects of sound and communication have been viewed an estimated 20 million times. His latest talk, How to speak so that people want to listen, is in the rare group that has achieved over seven million views on TED.com alone, putting it in the top 30 TED talks of all time.

More? How about our Agent of Innovation Eddie Obeng?

There’s something about Eddie. We first discovered Eddie Obeng when MTV’s former Global Head of Music told us we had to get connected with him back in 2011 and we’ve remained fans of his work ever since. On the surface he’s a hugely intelligent, provocative, funny and high-energy speaker who really knows how to engage an audience. Dig a little deeper and you’ll learn he’s earned a double first in chemical and biochemical engineering, at age 32 he became Europe’s youngest leader of a business school (Ashridge), he’s a helicopter pilot and a TED Conference speaker. Dig deeper still and you’ll see Eddie isn’t just telling others to be risktaking and innovative. He’s drinking his own Kool Aid having left a safe academic career years ago to setup his own independent consultancy called Pentacle to help ensure he practices what he preaches. In addition to consultancy and training, they’ve invested building Qube, their own collaborative virtual learning platform. If innovation is part of your job, then you can’t miss Eddie Obeng’s talk which will open Thinking Digital Manchester at 930am on Tuesday, 3rd November.

Watch his talk or browse all talks

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